Aveda realizes that much of the U.S. does not have an operable system in place to recycle plastic bottle caps.

They can become trash and dangerous pollutants, littering our beaches and oceans. Birds and other marine creatures mistake them for food, with tragic results. The magnitude of this pollution problem is devastating to our oceans and wildlife.

You can be part of the solution by joining Recycle Caps with Aveda.

Aveda is announcing a new recycling initiative that helps extend the current boundaries of recycling and elicit participation from all corners of our community. With the help of our network of salons and stores, in partnership with community schools, we are building a new recycling program for plastic bottle caps in which caps are collected at stores and schools and then sent by Aveda to our recycler where the material is recycled into new caps and containers. Aveda has been able to work closely with our suppliers to develop ways to make new caps and containers from the recycled caps. We hope to ship new products using this reworked, environmentally-friendly material later this year.

As featured in the April 2008 issue of SHAPE magazine.
Vist shape.com/aveda for more information

An editorial feature on Recycle Caps with Aveda can be seen in the April 2008 issue of SHAPE magazine. Arising out of a grassroots effort to collect caps in New York schools, Aveda responded to the need for a recycling program that would help eliminate pollution in the ocean and waterways from plastic caps. SHAPE readers are invited to drop off caps at Aveda stores from March 10th through May 10th, 2008.

Interested in more details or participating by mail?
email capcollection@aveda.com or call 1.877.AVEDA09

Thanks for your participation in this important environmental program and your ongoing commitment to the Aveda mission.