Earth Month

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Aveda and Global Greengrants Fund - Lighting the way to corporate philanthropy
In 2007, Aveda began its campaign for clean water with GGF and raised approximately $700,000 for Greengrants though candle sales and customer donations from salons and spas. This translated into 186 projects in 15 countries such as India, Brazil and Bulgaria - communities where we make grants and where they (Aveda) source plants and flowers. -Read article

Earth Month 2008 Every Drop

ABOUT OUR EARTH MONTH CAMPAIGN

Each year during the month of April, Aveda salon and spa professionals, employees and guests work together to raise funds for grassroots organizations that protect biodiversity and address environmental issues around the world. The Earth Month campaign focuses on a specified environmental topic each year, helping to raise awareness around the issue, cultivate and educate supporters, and contribute funds to dedicated non-profit conservation organizations.

What started out as a day of awareness in 1990 has grown into a month-long international effort to involve the entire network in Earth Month activities. Salons, institutes, experience centers and offices are free to tailor their Earth Month effort according to their own strengths and creativity. Some contribute a portion of all sales that month, or work during a “Day of Beauty” when they’re not normally open and contribute all sales from that day. Others partner with local environmental groups to hold silent auctions, online auctions and fashion shows.

Each year, the proceeds benefit various environmentally-focused nonprofit groups, such as the Greenhouse Network, Clean Air-Cool Planet, Global Greengrants Fund, Chicago Wilderness, Potomac Conservancy, the Gulf Coast Restoration Network and more. Since 1999, Aveda has raised over $14.2 million dollars for over 70 Earth Month Partner organizations worldwide.

Check out the table below for more information on past Earth Month themes and successes.

For more information, contact the Earth & Community Care Team.

Aveda Earth Month History

Year	Theme	Donations	Activism
1990	Earth Day	Global ReLeaf	Arbor Day planting
1992	Makeover for Planet Earth	Give to the Earth
1993	Do the planet a world of good	Give to the Earth
1994	Do it for 30 days, make it a habit for life	Give to the Earth
1995	What on earth are we doing?	Give to the Earth
1996	One World, One Vision, One Week	Give to the Earth
1997	One world, One vision, One month	Give to the Earth
1998	See the Forest, Not the Trees	Give to the Earth
1999	Halt Deforestation	9 Partners: $300,000	Petition: 118,000 signatures
2000	Habitat Protection	10 Partners: $365,000	Petition: 120,000 signatures
2001	Clean Water & Dams	12 Partners: $422,000	Petition: 161,000 commitments
2002	Stop Global Warming	18 Partners: $720,000	Pledge: 104,000 commitments
2003	Stop Global Warming	18 Partners: $750,000	Pledge: 125,000 commitments
2004	Stop Global Warming	25 Partners: $950,000	Pledge: 144,000 commitments
2005	Endangered Species: Save our Power Plants	25 Partners: $1,000,000	Petition: 230,000 signatures
2006	Endangered Species: Save Plants, Save Yourself	25 Partners: $1,500,000	Petition: 275,000 signatures
2007	Access to Clean Water	1 Global Partner, 21 Regional Partners: $2,123,305	Petition: 2,000 text messages
2008	Access to Clean Water—Every drop matters	1 Global Partner, 20 Regional Partners: $2,867,922
2009	Access to Clean Water—It only takes baby steps	1 Global Partner, 21 Regional Partners: $3,257,000	Aveda Walk for Water: 130+ walks held around the world.