Cruelty-free. Now that's Beautiful Aveda wins PETA award for animal-friendly practices. -Learn more		GUIDING PRINCIPLES We lead by example. See what guides us in support of our mission to care for the world we live in. Mission Beauty Is As Beauty Does. Discover our mission. -Learn more The End of Animal Testing We never have and never will conduct animal testing on our products, and are tirelessly working to help promote alternative methods in the beauty industry to end all animal testing. -Learn more Environmental Sustainability Policy We believe there is no responsible alternative to doing business other than through environmental sustainability. -Learn more Earth and Community Care Report Taking action. Making changes. See how we support the CERES principles. -Summary Report -Full Report