Walter Claudio Walter Claudio Salon Spa Santa Barbara, CA Aveda’s really good at putting people together. If they see there’s a success story somewhere in the world, they’ll hook you up with those people. And you can have dialogue, you can exchange, and there’s an amazing amount of information. As a business owner, I’ve been involved with Aveda’s business panel. We meet about three, four times a year, and discuss how Aveda can continue to help salon owners, how they can continue to develop products that are useful for the market. Having success makes a big difference because it opens up worlds of opportunity for you. You get to meet more people. You get to engage in conversation. You get to travel more. I think it enriches your career and you can bring all that knowledge back into your working environment and ultimately to your staff. To learn more about joining the Aveda network, click here.